Target practice for your future
AR Game & Contest
“Get On Target” channels the popularity of mobile gaming into a one-of-a-kind augmented reality experience. The goal of the game is to hit as many of the floating targets as possible within the 60 second time limit. The faster you are able to hit them, the higher your score. A public scoreboard was created for users to submit their scores and compete against the rest of the community. As a bonus, users were automatically entered into a contest to win a set of golf clubs.
In order to help promote the game, a microsite was created. On the site people can find out general information about the app, download the target images, and find detailed instructions on how to play the game. The site also provided access to information about the Desjardins Retirement Savings plan, as well as providing links and contact info for Desjardins services.